LinkedIn Business Resources
Posted by Viveka von Rosen on April 3, 2014 2:27 pm
LinkedIn Resources For Small Business: Personal Branding, Marketing, Sales And Hiring
According to LinkedIn, small and medium-sized businesses (SMBs) are considered engines for economic growth, and with good reason. They contribute $5.5 trillion in annual revenue in North America, according to Dun & Bradstreet. They’re usually eager to grow their companies, and are always looking for new ways to raise the profile of their brands and rev up their marketing efforts. With 4 in 5 SMBs currently using it, social media use spans over 1 million SMBs in North America,
impacting more than $4.5 trillion in revenue. Another 9% of SMBs intend to use social media in the near future, further expanding the share of revenue social media can impact.
Since social media plays such a critical role in these growth and marketing efforts, (according to the new LinkedIn survey of financial decision makers at SMBs in the U.S. and Canada.) LinkedIn is paying much more attention to supporting itsSMBs through social media. According to LinkedIn’s white paper “Priming the Economic Engine,” sixty-one percent (61%) of SMBs finding social media useful in gaining new customers and 49% of SMBs use social media to learn, either from their own peers, experts, or partners.
LinkedIn wants to help small businesses succeed using social. That's why they've developed the new Small Business Resource Center, with tons of tips and best practices to help small businesses make the most of LinkedIn.
We’ll ask him more about these numbers and resources in the Chat!
Small Business Microsite: http://smallbusiness.linkedin.com/
Selling Checklist: http://live.linkedin.com/content/dam/live/global/en_US/site/pdf/Small_Business_Selling_Checklist.pdf
Hiring Checklist: http://live.linkedin.com/content/dam/live/global/en_US/site/pdf/Small_Business_Hiring_Checklist.pdf
Personal Branding Small Business Tips and Insights: http://smallbusiness.linkedin.com/personal-branding.html
Small Business Marketing Tips and Insights: http://smallbusiness.linkedin.com/small-business-marketing.html
Small Business Sales Tips and Insights: http://smallbusiness.linkedin.com/sales.html
Small Business Tips and Insights for Hiring: http://smallbusiness.linkedin.com/hiring.html
Tips for Perfecting your Profile: http://smallbusiness.linkedin.com/personal-branding/linkedin-profile-tips.html
Tips for Networking: http://smallbusiness.linkedin.com/personal-branding/networking-tips.html
Tips to Establish Thought Leadership: http://smallbusiness.linkedin.com/personal-branding/build-your-expertise-online.html
Tips on Following Good Content: http://smallbusiness.linkedin.com/personal-branding/stay-informed.html
LinkedIn's Small Business Playbook: http://smallbusiness.linkedin.com/content/dam/smallbusiness/site/Small_Business_Playbook.pdf?htrk=biz_sb_lms_home_b_playbook
Tips on Building your Company Page: http://smallbusiness.linkedin.com/small-business-marketing/building-your-brand.html
Tips on creating a top-notch SlideShare: http://t.co/4A61bZRUZk
Tips for Reaching Decision Makers: http://smallbusiness.linkedin.com/sales/reach-decision-makers.html
Tips on Building an Employer Brand: http://smallbusiness.linkedin.com/hiring/employer-brand.html
Job Posting Tips: http://smallbusiness.linkedin.com/hiring/job-posting-tips.html
Tips on How To Find the Best Candidate: http://smallbusiness.linkedin.com/hiring/find-candidates.html